Free Wallet Guide to Cruelty-free Brands Compassionate Pocket Shopping Guide comes free with your first order. This guide lists all certified cruelty-free companies for personal care and household products. It's published by the Coalition for Consumer Information on Cosmetics (CCIC), the certifying organization. More companies become certified every quarter. To find the most recent companies, check the CCIC's online shopping guide at www.leapingbunny.org.