Carefully Researched for Effectiveness The products at White Rabbit Beauty have been screened for effective ingredients with low potential for irritation. We look specifically for Ingredients whose effectiveness is supported by real research. This means, for example, you get antioxidants, moisturizing agents, and UV protection known to really work. Ingredients with less potential for skin irritation. Some very good ingredients, including flower and herb extracts, may also be potential skin irritants for some people. You can't eliminate all risk of potential irritation, but we screen for ingredients less likely to be irritants. Gentle preservatives,...again, those research has shown to be less likely to irritate the skin.