White Rabbit Beauty is your shop for quality, cruelty free beauty products. Find excellence and compassion in your skin care, hair care, and makeup. USA and Canada.
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the only cruelty-free standard rated "highly meaningful" by Consumers Union.
From Beauty Without Cruelty's material: "Separates and defines each lash with long-lasting, smudge-resistant color. Gentle, fragrance-free formulations."
BWC's full name for this mascara is "BWC Full Volume Mascara." We've called it simply "BWC Regular Mascara" because it's not really a volume mascara. Like other BWC mascaras, this is a fairly light mascara, adding length more than volume for a natural look. You can achieve volume, though, by applying multiple coats. This mascara doesn't clump (it's excellent that way), so it's easy to apply multiple coats without a problem.
From Beauty Without Cruelty's material: "Separates and defines each lash with long-lasting, smudge-resistant color. Gentle, fragrance-free formulations. Stays on all day. Swimproof."
This is a fairly light mascara, adding length more than volume for a natural look. For more volume, you can apply multiple coats.
From Beauty Without Cruelty's material: "Separates and defines each lash with long-lasting, smudge-resistant color. Gentle, fragrance-free formulations. Contains organic berry wax and re-mineralizing bamboo silk powder."
This is a fairly light mascara, adding length more than volume for a natural look. For more volume, you can apply multiple coats. Focuses on natural ingredients in the formula, including natural plant waxes.
From the label: "...gently removes all types of make-up, including water-resistant, completely and easily without irritation. Leaves no oily residue. Make-up can be re-applied immediately after use."
From the label: "With gentle, organic herbal extracts and rich emollients, removes all types of makeup, including water-resistant, completely and easily without irritation. Nature's own moisturizers cool and soothe the delicate eye area." The lotion consistency is also good for travel, because it doesn't leak easily.
From the label: "Gentle, non-drying formula cleanses, clarifies, removes even today's long-lasting makeups and waterproof mascaras - without rinsing, without oily residue.
Carefully read all product packaging when you receive your order. Information about product ingredients on this site is from the product label or from the manufacturer's promotional material. The statements are provided for information purposes only and are not intended to be taken as medical opinions. No medical claims are implied. White Rabbit Beauty LLC disclaims all liability for manufacturers' statements, claims about their products, typographical errors, or product formulation changes.
